The digital era has changed the scenario of our day-to-day lives and even the fate of various industries around the globe. It is threatening in ways which if not attended can lead to the downfall. Therefore, it is very necessary to attend such incidents in order stay in the competitive market.
In this article, we shall discuss ways with which Pharma companies can stay competitive in this booming digital era.
- Life is all about taking risks
Pharma companies should try creating more user-friendly devices or user interfaces in order to meet customer expectations according to Dr Krishna Yeshwant of Google Ventures.
All this is only possible when Pharma companies take risks so to stay ahead of healthcare digitization and shun slow advances and devoid of innovation.
- Transparency is the key for successful relationships:
One of the ways for Pharma companies to be transparent is to share. They need to share data with other companies (obviously Pharma) and be all the more transparent when it comes to the public.
The sole reason for this is now-a-days more data is openly available on clinical trials and companies need to handle communication around it (data). They’ve to handle in order to stay ahead and optimize outcomes properly.
- Engaging the patients is significant:
With the information available in abundance on the internet, people today are looking for health-related solutions online rather than consulting their respective doctors.
According to survey conducted by Ipsos in collaboration with National council on Patient information and Education and Pfizer (2015), more than 85% of patients confessed they were confident in their abilities to take responsibility for their health and even were familiar with how to access online resources to help them.
So, the Pharma companies need to evaluate steps, come up with processes which will engage the patients to them rather than the digital media.
- Enhancing Customer Experience:
Customer satisfaction has become a very significant matter for the success of any organization today. This can be reality by adopting various digital methods like social media, multiple digital marketing techniques, etc.
- Wearables:
Wearables have become a trend in the market today. By adopting the way of wearables, Pharma companies can stay all the time competitive in the digital world.
The data entered by the patient in the wearable’s can be utilized by the Pharma companies and novel innovations can be made available for their ease.
